START FILMING
- Preparing the shooting and understanding video production.
- How to film?
- What equipment you need on a very tight budget, even with a smartphone.
- How to edit, how to add text and music.
- Introduction in Adobe Premier
- Feedback on your work to see how we can improve it.
- One online live conference with me speaking about your trailer, to see how we can improve it, and a Q&A.
- And 25% discount from the Filmmaking Summer Camp workshop which will start in July
An effective branding method for companies
Creating photo-video content for a company no longer requires outsourcing; it can be done by the manager or employees themselves.
The solution is your own in-house photo-video studio.
For a start, you need a concept that presents the company's vision and the creation of a story through composition, color, and light, with budget-friendly and easy-to-use equipment.
Specifically: in its own photo-video project, a company works at its headquarters with a mentor, who explains to the project manager the standards of a commercial image.
At present, there are many tutorials and online courses that provide information on this topic, but the most effective way is hands-on learning, on the company's products or services, with a mentor.
Necessary equipment:
- any kind of camera/video camera, DSLR, or
- a high-performance smartphone (iPhone 7 or equivalent);
- a laptop and photo-video editing software, which can be free-to-use.
Free photo editing software: Gimp - https://www.gimp.org
Free video editing software: Shotcut - https://shotcut.org.
Then the actual work of the mentor comes into play. The mentor establishes – together with the project manager – the wishes and needs of the company, the definition of the concept for branding, and the work plan.
Setting up the studio, photographing / filming and editing are steps that can be done within a company in the form of a team workshop.
This way, the work itself combines both the useful part for the company and the fun and team spirit part – the integration of the team in the process of creating the company's brand.
The young TWO DOC team has experience in coordinating personalized photo-video courses at the headquarters of several companies, offering direct consultancy, so that these companies can create their own content in the future.